tommelfingerreglen
As the motion designer, I contributed clear, minimal animations to the development of the nationwide “Hold afstand” campaign. This close collaboration between Vejdirektoratet, Operate A/S, Casper Aarup Rasmussen and myself combined expertise to create a simple, tangible gesture, always within arm’s reach, that helps shift public perception of safe following distances.
DELIVERABLES
→ Social Media content (various ratios)
DELIVERABLES
→ Social Media content (various ratios)
Credits
Client: Vejdirektoratet
Production: OPERATE
Art Director: Pernille Strøm Øster
Senior Adviser: Sibel Aydin
Illustration: Casper Aarup Rasmussen
Animation: Rasmus Johan
Production: OPERATE
Art Director: Pernille Strøm Øster
Senior Adviser: Sibel Aydin
Illustration: Casper Aarup Rasmussen
Animation: Rasmus Johan
The spot in various ratios ↓
Animation Process ↓
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